China Readiness

How ready is your digital experience for the Chinese market?

Entering China is not a translation task. Before you invest, it helps to know exactly where you stand — what already works, what is missing, and what is worth doing first.

Start the Free Readiness Check Start a Conversation

Why This Comes First

A strong brand at home does not automatically read as strong in China. Different expectations, trust signals, language, and access conditions decide whether the right people understand you — and whether they act.

You do not need a full strategy to find out where you stand. You need a clear, honest read of your current digital experience, and a sensible order of work.

That is what China Readiness gives you.

The Free Check

Digital Experience Readiness

What it is
a short self-check of how your current digital experience presents your value to a Chinese-market visitor.
What you bring
a few direct answers about your business and your current presence. No long questionnaire, no documents required.
What you get
a first read, from your answers, that identifies areas worth a closer look — and flags what only real testing or professional analysis can confirm.
Cost
free.
Start the Free Readiness Check

What the Free Check Covers

A preliminary screening scope, not a full audit checklist. Items under “Covered” are judged from your own answers as a first pass.

Covered — Digital Experience Readiness

  • How clearly your positioning reads to a Chinese-market visitor
  • Whether your content structure guides a buyer
  • Whether trust evidence (proof, cases, credentials) is visible where it matters
  • How your services and cases are presented
  • Obvious access / technical friction, marked for real testing

Not covered — kept for the paid diagnostic

  • Deep market understanding and demand validation
  • Full Chinese-language quality and terminology review
  • Channel strategy and go-to-market planning
  • A business action plan and prioritization across functions
  • Legal, tax, regulatory, or compliance review

The free check assesses what a self-check can honestly assess. Technical items it flags — speed, form submission, notifications, in-China access — are signalled, not certified; they are confirmed by measurement, not by self-report.

When You Need a Deeper Read

MIC Strategy Diagnostics

When the decision is consequential, the free check is a starting point, not a verdict. The diagnostics add a broader assessment of the decisions that shape your China-market digital experience.

LevelWhat you getMain use
Free Readiness Check A first pass that identifies issues and items to verify Decide what to look at next
Written Diagnostic · $399 Professional analysis, the links between problems, and prioritized actions A written judgment you can save, share, and act on
Live Diagnostic · $799 The written analysis plus a live discussion to challenge assumptions, clarify questions, and agree on next steps Test your thinking with a professional before a consequential decision

The $799 Live tier is not “paying for a meeting”: it is the written judgment plus the chance to challenge and test it with the person who made it.

MIC Strategy Diagnostics — Written · $399 USD

A written assessment of your readiness across the market-side dimensions — market understanding, Chinese-market expression, channel and technical access, and a prioritized business action plan.

Best when: you want a considered, written judgment you can act on and share.

Get a Written Diagnostic

MIC Strategy Diagnostics — Live · $799 USD

The written assessment plus a live discussion to challenge assumptions, clarify questions, and agree on next steps.

Best when: the decision is high-stakes and you want to think it through with someone who has done it.

Book a Live Diagnostic

Both are diagnostics — a judgment and a plan, not implementation. One session does not validate market demand, feasibility, or compliance.

What This Is Not

  • Not a guarantee of market entry, leads, sales, or revenue.
  • Not a single “China funnel” applied to every industry.
  • Not a translation or a website redesign.
  • Not legal, tax, regulatory, or compliance advice.

We tell you what we see — including when the honest answer is “not yet.”

How to Start

Readiness is the shortest path to the right next move.