Project · 6 weeks
China Market Accelerator
Enter the China market with a clear position, a credible experience, and a path to your first qualified conversations.
- Format
- Project
- Timeline
- 6 weeks
- Investment
- Starting from ¥30,000
The Problem
Entering China, a strong product can still read as "unknown and foreign". Positioning is vague, the experience does not earn trust, and there is no clear first commercial conversation.
The Outcome
A clear market position, a China-ready experience, and a prioritised plan for the first qualified conversations — evidence your team can act on.
How It Works
We diagnose how China buyers judge you, rebuild the positioning around that judgement, then design the experience that makes the decision easy.
What's Included
-
01
Market Diagnosis
How China buyers currently read your category, competitors and offer.
-
02
Positioning Architecture
The single position you can own, and the proof it needs.
-
03
Experience Design
The China-ready experience that turns positioning into trust.
-
04
Launch Review
A prioritised plan for the first qualified conversations.
Proof
The founder had spent a decade in Ivy League admissions. Her brand was built on trust and high-stakes expertise. But when she began targeting families in mainland China, her digital presence behaved like a fragile amateur: the site was a "Digital Ghost" behind the GFW.
- Under 3s Page load in China Cross-border CDN measurement
- 100% Enquiry notifications delivered Client inbox audit
- EN + 中文 Language and functional parity Delivered experience
Within weeks, enquiries were flowing again and the brand finally felt "at home" in the Chinese market. The same founder, the same expertise — now supported by an experience that signal-matched her standing. Result kept current as the engagement continues.
- The Aesthetic of Authority redesign
- China-sovereign infrastructure & CDN routing
- Elite trust logic (consultation funnel UX)
- SMTP heartbeat restoration
- Bilingual system integration
Who This Is For
International brands, SaaS teams and founders entering China for the first time.
A good fit if
- You have a proven product outside China and are entering for the first time.
- You need positioning, trust signals and a China-ready experience.
- You can commit to a focused 6-week engagement.
Not a fit if
- You need paid acquisition at scale before positioning is clear.
- You want a finished website without a commercial decision behind it.
Investment
Starting from ¥30,000
Projects typically start at the figure above. Investment is confirmed after diagnosis.
Risk & Expectations
What we control
- Strategy quality and senior review
- Agreed deliverables and review cycles
- Clear communication and handover
What we do not guarantee
- Market demand and revenue
- Customer acquisition and conversion volume
- Regulatory or platform approval
Questions
We already have a website.
This is not a website project. It is a positioning and decision experience, which is why the website exists.
China is too different to plan this way.
That is the point: we plan around how China buyers judge you, not around a template.
Who does the work?
MIC leads strategy and design with senior review throughout.
What do we need to bring?
Access to your current materials, positioning and any China market data you have.
Next Step
Enter the China market with a clear position, a credible experience, and a path to your first qualified conversations.
Apply to Work With MIC