3 Steps, Build a Successful Business in China.

Your Chinese website connects with your Chinese targeted audience when they land on your website,  helps you capture names and emails to grow your email list and also allows you to build trust by describing how your products and your services are going to benefit your customers. And at last, your Chinese website allows you to really showcase your products and your services, make offers, and SELL!

Email marketing is the queen of the marketing kingdom with a 3800% ROI. Make sure that your website is designed to grow your email list is the most important thing to focus on if you want a long-term, profitable business. To be clear, your email list  is not your RSS subscribers, not your followers or fans on Wechat or Little Red Book,or Douyin, or Weibo, or anything else. Do not get this twisted, email crushes every other marketing channel. Social platforms – they own the connection with your audience, not you. So if that platform goes away or close your account, you’re screwed. 

When your Chinese website is done and you have also started your email marketing, it's time to consider  some other inbound marketing. Except your own website,  China social platforms are the best excellent places to work on your branding and story telling. To be clear, it could build brand awareness, generate engagement with your target audience, improve customer service and build brand loyalty.  And one of the most important thing is that it drives traffic to your website and try to let the potential customers leave their your email.